Ashley Madison’s hack gave insight to a world where millions of men swapped messages with female-impersonator bots.But though more men than women use online dating overall, it seems that some major dating websites successfully subvert this trend.Tinder, which the New York estimated to have upwards of 50 million active users, said that while men spend 7.2 minutes in an average session, women spend 8.5 minutes swiping through options.Dudes also swipe “like” 46% of the time compared to women’s 14% of the time. 5 words men might want to consider putting in their online dating profile: 1. Physically fit ( 96% more interaction than daters who did not use this word) 2. One dating app, The Inner Circle, has banned women in London from joining for one month, to try and even out its gender ratio.Roughly 60% of the app’s 18,000 UK members are female, and further women will be blocked from joining until Oct 2.
e Harmony creates a barrier to entry by asking all members to fill out a lengthy questionnaire before joining, while both e Harmony and Match users show their seriousness by paying for a subscription.
Andrew Colman, professor of psychology at the University of Leicester, told Quartz that this dynamic fits with conventional gender roles, explaining: Even in these relatively progressive times it still seems to be an unspoken convention that it’s up to men to ask for a date and women to agree or refuse.
That’s perhaps why women are more in the role of hunting for partners, and women play the role of waiting to be hunted.
There’s a built-in asymmetry which, to my intuition as a psychology, would explain why you get more men than women joining the sites.
But though men dominate online dating overall, a profile of specific dating sites gives a more nuanced picture.