However, one self-described "picker-upper of women" preceding Weber was rational emotive psychotherapist Albert Ellis, who wrote The Art of Erotic Seduction, a how-to guide for men that encouraged them to meet women through the "pickup", with Roger Conway in 1967.
The 1970s and 1980s saw independent authors and teachers, but no organized community.
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Lairs first began as study groups soon after Ross Jeffries released his first products and began teaching sometime in the early 90s.
A "lair" typically involves two elements: an online forum and group meetings.
banner ads, seminars, one-on-one coaching), forums and groups, as well as over a hundred local clubs, known as "lairs".
or "studied charisma", as it is often called, has been attributed to the "chaotic" modern dating scene reportedly as a result of the increased empowerment and equality of women in western society and changes to traditional gender roles combined with the influence of distinct biological imperatives in men and women.
The community was brought to greater mainstream awareness with the 1999 drama film Magnolia, in which Tom Cruise portrayed a charismatic yet embittered and emotionally troubled pickup guru who was loosely modeled on Ross Jeffries.The seduction community itself originated with Ross Jeffries and his students.In the late 1980s, Jeffries taught workshops, promoted a collection of neuro-linguistic programming (NLP) techniques called "speed seduction" (SS), and published a short book of his techniques, How to Get the Women You Desire into Bed.The community was further publicized with the television show The Pick Up Artist (2007–2008) on VH1.Within the community, seduction lairs are underground meeting groups for men devoted to the study of seduction as it is taught in the seduction community.